1. Information We Collect

We collect information you voluntarily provide when you register, place an order, subscribe to our newsletter, or contact us. This includes:

• Full name, email address, phone number
• Billing and shipping address
• Payment transaction details (processed securely via our payment gateway — we do not store card numbers)
• Order history and preferences
• Communications you send to us

We also automatically collect certain technical data when you visit our website, such as your IP address, browser type, referring URL, and pages viewed. This data is used solely for analytics and improving site performance.

2. How We Use Your Information

We use your data for the following purposes:

• Processing and fulfilling your orders
• Sending order confirmations and shipping updates
• Responding to your enquiries and providing customer support
• Sending promotional offers and product updates (only with your consent)
• Improving our website, products, and services
• Complying with legal obligations under applicable Indian law

3. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• With trusted logistics and courier partners solely to fulfil your delivery
• With payment gateway providers to process transactions securely
• With service providers who assist us in operating the website, under strict confidentiality agreements
• When required by law, court order, or governmental authority

4. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Order records are generally retained for a minimum of five years for accounting and legal compliance purposes. You may request deletion of your data at any time (subject to legal retention obligations) by contacting us.

5. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyse site traffic. You can control cookie settings in your browser. Disabling cookies may affect certain features of the site.

6. Security

We implement industry-standard security measures — including HTTPS encryption and secure data storage — to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we encourage you to use a strong, unique password for your account.

7. Your Rights

Under the Information Technology Act, 2000 and applicable rules, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your data (subject to legal obligations)
• Withdraw consent for marketing communications at any time
• Raise a grievance with our designated Grievance Officer

To exercise any of these rights, please write to us at sales@bellsports.in. We will respond within 30 days.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated date. Continued use of our website after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

For any privacy-related questions or concerns, please reach us at: